Digital Marketing and Sales Training

Despite being one of the sought-after skills of today's world, there is actually a huge gap in the actual and required professionals of Digital Marketing Experts. Why? because the quality of training imparted by many offline and online educational institutions are not meeting the requirements of the industries.
Faced with this shortfall, many companies are providing in-house Digital Marketing Training to their employees. Numerous educational institutions have realized the significance of Digital Marketing as a subject to make their students more employable in this fast-changing Digital World. Many educational institutions and corporates are outsourcing Digital Marketing experts to upskill their students and update their employees so that they keep pace with the changing landscape of marketing in this current Digital Era.

About the Trainer

Dr. Pushpendra Khandelwal

Ex-Professor and Director of Symbiosis School of Digital Media Marketing

(Symbiosis University of Applied Science)

Founder of GraffitiWorld Digital Marketing Consultancy and Training

A Unit of 79PM Lozicx Private Limited

Qualifications

B.Sc., MBA, PGDMSM, PGDIRPM, PGDCA

EEP-Digital Marketing (IIM-B), Ph.D. (Marketing)

Certificate in HTML, CSS, and JavaScript for Web Developers from Johns Hopkins University (USA)

Certificate in Google SEO Fundamentals from the University of California, Davis (USA)

A Sales & Marketing and Google Certified Digital Marketing Professional and Trainer, having more than 27 years of varied Marketing Experience, exclusively in the fields of Branding, Advertising, Sales and Marketing. Has served various renowned organizations at various levels, such as Wockhardt Ltd, ICFAI University, TruWorth InfoTech, Pacific University, JK Lakshmipat University (Jaipur), Bangladesh Computer Council (Dhaka, Bangladesh), Sri Sri University, Symbiosis University and held various Leadership Positions, leading the Sales and Marketing teams of 5 to 22 members.
Has provided Sales & Marketing and Digital Marketing consultancy to various prestigious organizations such as, Ministry of ICT (Bangladesh), JK Lakshmipat University, Bangladesh Academy of Rural Development, Pacific University, Wockhardt Ltd. TruWorth Infotech Pvt. Ltd., IIS University, Bangladesh Computer Council, Idea Cellular, etc. Providing Marketing and Digital Marketing Training and Consultancy through his own consultancy “GraffitiWorld” (www.graffitiworld.in). Also, a designated consultant for Tata Consultancy Services (TCS), upGrad, and NIIT Limited.

GraffitiWorld offers various modules of Digital Marketing courses, which is an initiative designed to educate students and professionals in the area of Digital Marketing. Individuals who plan to make their career in sales and marketing, branding, advertising, and e-commerce are encouraged to join our Digital Marketing training programs. Skills learned in our course will help students and professionals to create and implement effective Digital Marketing strategies and will enhance their Digital Marketing skills to succeed in their professional and entrepreneurial journey

We are different?

Digital Marketing is not a theoretical subject but purely a technical subject that can be learned by getting hands-on training from an experienced trainer. But the majority of the Online and offline courses teach the theoretical part of Digital Marketing which can not help an individual to Design, Execute, Measure, and Manage the Digital Marketing Campaign by using various Digital Marketing Platforms such as Google Ads, Google Ad Manager, Google Business Manager, Facebooks Ad Manager, Google Marchent center, Google Analytics, LinkedIn Ads, Facebook Pixel, Facebook Creator Studio and many more.
Here we stand differently, as our classes are not recorded videos but are live online classes in which trainees can directly interact with the trainers to clear their doubts.

What are the benefits of a career in digital marketing?

Backed up with qualifications or a degree will give you the benefit of having more knowledge in the marketing field. Employers will see that you have the passion and required knowledge to meet skills for digital marketing job roles. To understand the different aspects of digital marketing, you need to learn the areas that can affect marketing strategies; this is something most courses teach. Understanding key elements and various jargons will also give you an advantage to shine in front of employers. With both qualifications and experience in marketing, you will be in demand for a rising industry and will be able to apply all aspects of marketing knowledge to produce great marketing strategies.

WHO SHOULD ATTEND?

Students
Marketing Professionals
Sales Professionals
Business Owners
Entrepreneurs
Digital Marketing Professionals

Course Name

Social Media
Marketing

Course Code

SMMG 1001

What We Cover in this Course

⦿ How to design Social Media Business Page.

⦿ How to use Facebook Ad and Business Manager to design Simple and Complex Ad Campaigns.

⦿ How to use Facebook Creator Studio.

⦿ Understand various Ad formats on Facebook platform.

⦿ How to Design Awareness, Traffic, Engagement, Leads, App Promotion, and Sales Ads campaigns by using various Social Media platforms such as Facebook, Instagram, Twitter, and Linkedin.

⦿ How to design Remarketing and Dynamic Ads on Social Media Platforms.

⦿ How to design ad campaigns for Multiple Store Locations.

⦿ How to design Catalog Sales on Facebook.

And many more...................

Online Practical Assignments You Do

⦿ Social Media Marketing: Practical Assignment No. 1:

Objective: To understand the Facebook Catalog Sales ad campaign.

Trainees are expected to create an online catalog that must have to include the details of more than 20 products from the website assigned to them and then they are expected to create two ads for "Two Different Product Sets". These ads must automatically show items from the catalog based on the target audience selected by the students. They are also expected to link the store location with their ads.

⦿ Social Media Marketing: Practical Assignment No. 2:

Objective: Creating Facebook campaign for Store visits.

Trainees are expected to create two ads for "Two Location Sets" by keeping the store visits objective in the mind, which would let the customers see dynamic local ads for multiple store locations so that store visits and in-store sales can be driven.

⦿ Social Media Marketing: Practical Assignment No. 3:

Objective:Creation of Twitter Ad campaign for brand awareness.

⦿ Social Media Marketing: Practical Assignment No. 4:

Objective:Creation of LinkedIn ad campaign for lead generation.

Course Fee and Duration

Duration: 9 Hours (1.5 Hours X 6 Days)

Course Fee: 999 INR / Students

Course Name

Search Engine
Marketing

Course Code

SEMG 1002

What We Cover in this Course

⦿ Understanding the fundamentals of Search Engine Marketing (PPC or SEM) and digital display advertising.

⦿ Understand Keywords Types and Google Bidding Process.

⦿ Creating Search or Text Ads (Google Ads)

⦿ Creating Display Ads Campaign (Google Ads)

⦿ Creating YouTube Marketing Campaign (Google Ads)

⦿ Creating Shopping Ads Campaign (Google Ads)

⦿ Creating Remarketing Ads Campaign (Google Ads)

⦿ Creating Mobile Advertising Campaign (Google Ads)

⦿ Understand Search Engine Optimization (SEO)