Description

COURSE NAME: SOCIAL MEDIA MARKETING

COURSE CODE: SMMG 1001

What We Cover in this Course

⦿ How to design Social Media Business Page.
⦿ How to use Facebook Ad and Business Manager to design Simple and Complex Ad Campaigns.
⦿ How to use Facebook Creator Studio.
⦿ Understand various Ad formats on the Facebook platform.
⦿ How to Design Awareness, Traffic, Engagement, Leads, App Promotion, and Sales Ads campaigns by using various Social Media platforms such as Facebook, Instagram, Twitter, and Linkedin.
⦿ How to design Remarketing and Dynamic Ads on Social Media Platforms.
⦿ How to design ad campaigns for Multiple Store Locations.
⦿ How to design Catalog Sales on Facebook.
And many more……………….

Online Practical Assignments You Do

⦿ Social Media Marketing: Practical Assignment No. 1:

Objective: To understand the Facebook Catalog Sales ad campaign.

Trainees are expected to create an online catalog that must have to include the details of more than 20 products from the website assigned to them and then they are expected to create two ads for “Two Different Product Sets”. These ads must automatically show items from the catalog based on the target audience selected by the students. They are also expected to link the store location with their ads.

⦿ Social Media Marketing: Practical Assignment No. 2:

Objective: Creating Facebook campaign for Store visits.

Trainees are expected to create two ads for “Two Location Sets” by keeping the store visits objective in the mind, which would let the customers see dynamic local ads for multiple store locations so that store visits and in-store sales can be driven.

⦿ Social Media Marketing: Practical Assignment No. 3:

Objective:Creation of Twitter Ad campaign for brand awareness.

⦿ Social Media Marketing: Practical Assignment No. 4:

Objective:Creation of LinkedIn ad campaign for lead generation.