Description

COURSE NAME: E-MAIL MARKETING

COURSE CODE: EMG 1005

What We Cover in this Course

⦿ Understand how to configure and use an email client (Outlook) that lets the user save, send, receive and manage email messages.
⦿ Understand how to Implement a high-quality digital mailer & e-mail marketing campaign with an appropriate blend of text messages & graphics at a very low marketing cost.
⦿ How to send Beautiful HTML Digital emailers without using Commercial Bulk HTML E-Mail software.
⦿ Ethichis and do’s and don’t of agood HTML email campaign.
⦿ Understand how to edit and modify the HTML codes of a Digital emailer in order to customize it.
⦿ How to use Campaign URL Builder to collect user behavior data to optimize the emailer campaign.
⦿ How to collect the Matrix of emailer campaigns by using Web Analytics Tools.
⦿ How to use commercial HTML marketing automation platforms and Email Marketing Services.
And many more……………….

Online Practical Assignments You Do

⦿ E-Mail Marketing: Practical Assignment No. 1:

Objective: To understand how to make cost-effective Digital HTML Mailers.

With the help of available tools, trainees will be asked to create a digital mailer with some embedded hyperlinks, which will enable visitors to land on the targeted websites and they will be asked to develop links to collect the data of the visitors so that the effectiveness of the mailing activity can be measured.

⦿ E-Mail Marketing: Practical Assignment No. 2:

Objective: Understand HTML Codes of HTML E-Mailers and modify them to customize them as per the Business Objectives.

Trainees will be asked to read and understand the HTML codes of a Digital E-Mailer and modify them as per the instructions.