Syllabus and Other Details of the Digital Marketing Certification Programs
Advanced Digital Marketing Certification Course
Master Digital Marketing with Live Projects, Practical Training & Industry Certification
The Advanced Digital Marketing Certification Course is a comprehensive 3-month professional training program designed to equip students, entrepreneurs, job seekers, working professionals, freelancers, and business owners with the latest digital marketing skills demanded by today’s industry.
The curriculum covers Search Engine Optimization (SEO), Google Ads, Social Media Marketing, Facebook & Instagram Ads, LinkedIn Ads, Web Analytics, Content Marketing, Affiliate Marketing, Email Marketing, Mobile Marketing, and AI-powered marketing strategies through practical assignments, case studies, and live projects.
Course Details
Duration: 3 Months
Classes: 3 Classes Per Week
Total Sessions: 36 Sessions
Course Fee: ₹25,000
Assessment: Practical Assignments, Live Projects, Case Studies & Written Examination
Certification: Advanced Digital Marketing Certificate
Mode: Online / Offline
Placement Assistance: Available
What You Will Learn
Module 1: Introduction to Digital Marketing
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- Understanding Digital Marketing
- Evolution and History of Digital Marketing
- Future of Digital Marketing
- Digital Marketing Channels and Tools
- Digital Advertising Landscape
- Digital Marketing Planning Process
- POEM Framework
- B2B vs B2C Digital Marketing
- Digital Marketing KPIs
- Ad Exchange Ecosystem
- Role of a Digital Marketer
- Digital Marketing Challenges
- Ethical Issues in Digital Marketing
Module 2: Search Engine Optimization (SEO)
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- Introduction to SEO
- Search Engine Fundamentals
- Search Engine Market Share
- Alternative Search Engines
- SEO vs SEM
- Types of SEO
- SEO Audit Techniques
- On-Page SEO
- Core Web Vitals
- Page Speed Optimization
- Keyword Research
- SEO Content Writing
- Metadata Optimization
- Header Tags
- Anchor Tags
- Schema Markup
- Off-Page SEO
- Domain Authority
- Page Rank
- Link Juice
- Canonical URLs
- Essential SEO Tools
Module 3: Search Engine Marketing (SEM)
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- Introduction to SEM
- Search Advertising Ecosystem
- Advantages of SEM
- SEO vs SEM
- PPC Terminology
- AIDA Model
- Search Ad Strategies
- Search Ad Formats
- Keyword Planning
- Long-Tail and Short-Tail Keywords
- Keyword Funnel
- Keyword Match Types
Module 4: Google Ads (Google AdWords)
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- Google Ads Fundamentals
- Google Advertising Networks
- Google Ad Rank
- Quality Score
- Cost Calculation Methods
- Google Ads Account Setup
- Campaign Structure
- Bid Strategies
- Budget Planning
- Search Campaign Creation
- Display Campaigns
- Dynamic Ads
- Remarketing Campaigns
- Campaign Optimization Techniques
Module 5: Social Media Marketing (SMM)
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- Introduction to Social Media Marketing
- Social Media Landscape
- Social Media Strategy Development
- Social Listening
- Social Listening Tools
- Content Marketing for Social Media
- 70-20-10 Content Strategy
- Social Media Engagement Journey
- Social Media KPIs
- Micro and Macro Conversions
- Social Messaging Apps
- Social Entertainment Marketing
- Online Brand Communities
- Community Building Techniques
- SEM vs SMM
Module 6: Facebook & Instagram Marketing (Meta Ads)
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- Facebook Marketing Fundamentals
- Instagram Marketing Fundamentals
- Facebook Business Page Creation
- Instagram Integration
- Meta Ads Manager
- Campaign Structure
- Ad Sets and Ads
- Ad Formats
- Facebook Page Insights
- Meta Business Suite
- Creative Fatigue Management
- Meta Pixel Implementation
- Facebook & Instagram Monetization
Module 7: X (Twitter) Advertising
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- Twitter (X) Platform Overview
- Twitter Verification
- Twitter Marketing Strategies
- Twitter Notes
- Twitter Advertising Platform
- Campaign Objectives
- Ad Creation
- Ad Delivery Optimization
- Twitter Ad Formats
- Twitter Analytics
Module 8: LinkedIn Marketing & Advertising
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- LinkedIn Marketing Fundamentals
- LinkedIn Business Advantages
- LinkedIn Company Page Creation
- LinkedIn Campaign Manager
- B2B Marketing Strategies
- LinkedIn Lead Generation
- Campaign Setup
- Ad Creation
- Campaign Optimization
- LinkedIn Advertising Best Practices
Module 9: Web Analytics & Google Analytics 4 (GA4)
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- Introduction to Web Analytics
- Web Analytics Tools
- Website Cookies
- Website & Mobile App Tracking
- Google Analytics Overview
- Google Analytics 4 (GA4)
- GA4 Setup & Configuration
- Tracking Code Installation
- GA4 Reports
- Event Tracking
- Goal Setup
- Conversion Tracking
- Multi-Channel Funnels
- Acquisition Channels
- Campaign Tracking
- Remarketing through Analytics
Module 10: Affiliate Marketing, Blogging & Content Marketing
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- Affiliate Marketing Fundamentals
- Affiliate Marketing Ecosystem
- Blogging Platforms
- Blog Monetization
- Content Marketing Strategy
- Digital Content Monetization
- Advertising Networks
- Affiliate Programs
- Sponsored Content
- Subscription Models
- Digital Product Marketing
- Crowdfunding Platforms
- Paywall Strategies
- Content Analytics
Module 11: Email Marketing
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- Email Marketing Fundamentals
- Importance of Email Marketing
- Email Marketing Best Practices
- AIDA Model in Email Marketing
- Email Marketing Trends
- Email Marketing Tools
- Measuring Campaign Effectiveness
- Email Deliverability
- Spam Filter Optimization
- Email Campaign Analytics
Module 10: Affiliate Marketing, Blogging & Content Marketing
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- Mobile Marketing Fundamentals
- Mobile vs Digital Marketing
- Mobile Marketing Benefits
- Mobile SEO
- Mobile Social Media Marketing
- Mobile Advertising
- Location-Based Marketing
- Branded Mobile Apps
- Push Notifications
- SMS Marketing
- QR Code Marketing
- WhatsApp Marketing
- WhatsApp Marketing Strategy
- WhatsApp Business Applications
Module 11: Graphic Designing Tools: CorelDRAW, Adobe Photoshop, and Canva
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- Hands-on Training in CorelDRAW, Adobe Photoshop, and Canva
- Learn Professional Graphic Design for Digital Marketing Campaigns
- Create Social Media Creatives, Banners, Posters, and Advertisements
- Design Marketing Collaterals Using Industry-Standard Tools
- Image Editing and Creative Design with Adobe Photoshop
- Vector Graphics and Logo Designing with CorelDRAW
- Social Media Post and Presentation Design with Canva
- Design Engaging Visual Content for Websites and Social Media
- Learn Branding and Visual Communication
- Fundamentals Practical Exposure to Graphic Design Tools Used by Marketing Professionals
Practical Assignments
✓ Complete SEO Audit of a Live Website
✓ Keyword Research Project
✓ Google Ads Campaign Creation
✓ Facebook & Instagram Lead Generation Campaign
✓ LinkedIn Advertising Campaign
✓ Twitter (X) Advertising Campaign
✓ GA4 Setup and Event Tracking
✓ Social Media Content Calendar Creation
✓ Blogging and Content Marketing Project
✓ Email Marketing Campaign Design
✓ WhatsApp Marketing Strategy
✓ Digital Marketing Plan Development
Career Opportunities After Completion
- Digital Marketing Executive
- SEO Executive
- Google Ads Specialist
- Performance Marketing Executive
- Social Media Manager
- Content Marketing Specialist
- Email Marketing Executive
- Web Analytics Specialist
- Digital Marketing Consultant
- Freelancer
- Entrepreneur
- Digital Marketing Trainer
Why Choose This Course?
- 100% Practical Training
- Industry-Oriented Curriculum
- Live Projects
- Real Business Case Studies
- Expert Faculty with 29+ Years of Industry Experience
- Certification Upon Completion
- Placement Assistance
- Lifetime Access to Learning Resources
- Hands-on Exposure to Industry Tools
- Networking Opportunities with Experienced Digital Marketing Professionals
Trusted Training Partner for the Following Organizations
TATA ION
NIIT Technology
upGrad
Ministry of Micro, Small & Medium Enterprises
Rajasthan I.L.D. Skills University (RISU)
DPIIT – StartUp India
GraffitiWorld
79PM Lozicx Pvt. Ltd.
We are Proud to Partner With
We proudly collaborate with leading government and non-government initiatives to support organizations in building their brand through digital marketing.
Startup Odisha
Google Partner
MSME (India)
StartupIndia