GraffitiWorld

SYLLABUS AND OTHER DETAILS OF THE DIGITAL MARKETING CERTIFICATION PROGRAMS

Empowering Your Digital Journey: A Comprehensive Syllabus for Real-World Marketing Success!

This course curriculum has been crafted based on the latest industry requirements, incorporating feedback from numerous companies seeking digital marketing experts. Given the rapidly evolving nature of the digital marketing field, the nuances and strategies change frequently, making this curriculum subject to updates. At GraffitiWorld, we have developed the course material based on the curriculum outlined below, which is available online free of charge for everyone. Additionally, a physical format of the material is available upon request for a nominal fee.

Topic 1. Introduction to Digital Marketing

Introduction to Digital Marketing

1.1 Introduction to Digital Marketing
1.2 Understanding Digital Marketing

Foundations and Evolution of Digital Marketing

2.1 The History of Digital Marketing
2.2 Future of Digital Marketing

  2. Foundations and Evolution of Digital Marketing
    • 2.1 The History of Digital Marketing
    • 2.2 Future of Digital Marketing
  3. Importance and Impact of Digital Marketing
    • 3.1 Significance and Advantages of Digital Marketing
    • 3.2 Global Internet Usage Insights
    • 3.3 Daily Online Engagement
    • 3.4 Internet Penetration Rate in India
  4. Digital Advertising Trends
    • 4.1 Digital Advertising in India
  5. Digital Marketing Tools and Frameworks
    • 5.1 The Multifaceted Landscape of Digital Marketing Tools and Channels
    • 5.2 Different Facets of Digital Marketing
    • 5.3 Creating a Powerful Digital Marketing Plan: The Steps to Follow
    • 5.4 The POEM Framework
  6. Digital Marketing Strategies for Different Audiences
    • 6.1 Comparing B2B and B2C Digital Marketing
  7. Measuring Success in Digital Marketing
    • 7.1 Key Performance Indicators (KPIs) in Digital Marketing
    • 7.2 Ad Exchange
  8. Roles and Challenges in Digital Marketing
    • 8.1 The Role and Proficiencies of a Digital Marketer
    • 8.2 Challenges in the Digital Marketing Landscape
    • 8.3 Ethical Issues in Digital Marketing
  9. Case Studies and Exercises
    • 9.1 Case Study and Questions
    • 9.2 Practical Exercise
    This structured curriculum ensures learners understand the foundational concepts, tools, trends, and practical applications of digital marketing while addressing real-world challenges and ethical concerns.