Description

COURSE NAME: SEARCH ENGINE OPTIMIZATION

COURSE CODE: SEOG 1004

What We Cover in this Course

⦿ How to increase the online visibility of your Brand and Website
⦿ How to get more clicks on your Digital Assets by increasing their visibility on various Search Engine Platforms.
⦿ How to use Google Keyword Planner.
⦿ How to create Keyword-rich Content for your Website to increase the visibility of your Brand.
⦿ How to use MOZ / Screaming Frog SEO Tools to do the Site Audit.
⦿ How to use XML Site Map for SEO purposes.
⦿ How to use Google Search Console Tools.
⦿ How to improve the Meta Data of your Website.
And many more……………….

Online Practical Assignments You Do

⦿ Search Engine Optimization: Practical Assignment No. 1:

Objective: How to use Keyword Planner Tool to develop SEO Friendly Content.

Trainees will be asked to find a website from any industry they like. Then they will be asked to perform in-depth keyword research for that website and make best guesses based on the content within the website.

Search Engine Optimization: Practical Assignment No. 2:

⦿ Objective: How to improve the SEO Friendly Meta Data of the Website.

By using Web Spiders Tools, the trainees will be asked to do an In-depth Audit of the Website assigned to them and then they will be asked to improve the Meta data of the Website so that the Ranking of the Website Can be Improved.