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Search Engine Marketing Certificate Course

Original price was: 2,500.00₹.Current price is: 999.00₹. GST

Learn Search engine marketing, which is the process of promoting a business using paid advertisements that appear on search engine results pages (or SERPs). Learn how Advertisers and Marketers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.
These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews.

WHO SHOULD ATTEND?

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☞ Students
☞ Marketing Professionals
☞ Sales Professionals
☞ Business Owners
☞ Entrepreneurs
☞ Digital Marketing Professionals

New Batch Starting From: 7th May 2023

Course Timing: 5 pm to 6.30 pm (Every Monday and Tuesday)
Duration: 9 Hours (1.5 Hours X 6 Days)

Minimum Requirements:

⦿ Fundamental knowledge of computers and the Internet.

⦿ Trainees must have a computer with internet connectivity.

What will I get after completion of the course ?

PERFORMA OF CERTIFICATE.

Available on backorder

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Description

COURSE NAME: SEARCH ENGINE MARKETING

COURSE CODE: SEMG 1002

What We Cover in this Course

⦿ Understanding the fundamentals of Search Engine Marketing (PPC or SEM) and digital display advertising.
⦿ Understand Keywords Types and Google Bidding Process.
⦿ Creating Search or Text Ads (Google Ads)
⦿ Creating Display Ads Campaign (Google Ads)
⦿ Creating YouTube Marketing Campaign (Google Ads)
⦿ Creating Shopping Ads Campaign (Google Ads)
⦿ Creating Remarketing Ads Campaign (Google Ads)
⦿ Creating Mobile Advertising Campaign (Google Ads)
⦿ Understand Search Engine Optimization (SEO)
And many more……………….

Online Practical Assignments You Do

⦿ Search Engine Marketing: Practical Assignment

Objective: To understand the use of Google Ads (Google AdWords) platform.

Trainees will create Text (Search), Display and Video Campaign Campaigns for Three Different Categories of the Product taken from the company’s website assigned to them. They are expected to create Two Ad Groups under each Campaign and Two Ads under each Ad Group. Each Ad Group should have at least 20 keywords (Whenever the keywords are required).
Every participant will be asked to share his / her Google Ads credentials to see the structure of the campaigns and to ascertain the level of conceptual clarity.

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