Description

COURSE NAME: GOOGLE (WEB) ANALYTICS

COURSE CODE: GAG 1003

What We Cover in this Course

⦿ Understand the Fundamental of Web analytics (Google Analytics)
⦿ Understand the terminology of web analytics.
⦿ Understand the structure of web analytics.
⦿ Understand how to link websites with Google Analytics.
⦿ Understand link building to capture the campaign data.
⦿ Understand Metrics and Dimensions in Google Analytics.
⦿ Understand the Collection, Configurations and Reporting of web data.
And many more……………….

Online Practical Assignments You Do

⦿ Google Analytics: Practical Assignment No. 1:

Objective: Understand how to use web analytics tools in order to measure, collect, analyze and report the web and digital marketing campaign data.

Trainees will be asked to create two Dummy Blogs under their Blogger Account by using your Gmail credentials. They will be supposed to Link both the Blogs to “Google Analytics” as two different “Properties” then they will be expected to create Two “Views” of Each “Property” with each “View” having Two “Filters” and one “Goal”.

⦿ Google Analytics: Practical Assignment No. 2:

Objective: Understand how to use web analytics tools in order to measure, collect, analyze and report the web and digital marketing campaign data.

Trainees will be asked to Link their “Google Analytics Account” with “Google Ads Account” and then will be asked to Create “Two “Remarketing Audience” in “Google Analytics”.