Web Analytics

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. Web analytics is a generic term meaning the study of the impact of a website on its users. E-commerce companies and other website publishers often use Web analytics tools to measure such concrete data. Web analytics provides you the information about web traffic such as how many people visited the site, how many of those visitors were unique visitors, how they came to the site, what keywords they searched with on the site's search engine, how long they stayed on a given page or on the entire site and what links they clicked on and when they left the site. Web analytics is not just a technology for measuring the web traffic, but it can be used to get answers of critical web marketing questions and help to assess and improve the effectiveness of a website. Web analytics tools can also be used to measure the effectiveness of traditional print or broadcast advertising campaigns. It helps business to estimate the variation in web traffic after the launch of a new advertising campaign. We at Graffiti help you to get started with your web analytics and to train your staff to use your analytics tools more effectively.