Training

 

 

Practice is the hardest part of learning, and training is the essence of transformation.

 

Despite being one of the sought-after skills of today's world, there is actually a huge gap in the actual and required professionals of Digital Marketing Experts. Why? because the quality of training imparted by many offline and online educational institutions are not meeting the requirements of the industries.
Faced with this shortfall, many companies are providing in-house Digital Marketing Training to their employees. Numerous educational institutions have realized the significance of Digital Marketing as a subject to make their students more employable in this fast-changing Digital World. Many educational institutions and corporates are outsourcing Digital Marketing experts to upskill their students and update their employees so that they keep pace with the changing landscape of marketing in this current Digital Era.

About the Trainer

Dr. Pushpendra Khandelwal

Ex-Professor and Director of Symbiosis School of Digital Media Marketing

(Symbiosis University of Applied Science)

Founder of GraffitiWorld Digital Marketing Consultancy and Training

A Unit of 79PM Lozicx Private Limited


Qualifications

B.Sc., MBA, PGDMSM, PGDIRPM, PGDCA

EEP-Digital Marketing (IIM-B), Ph.D. (Marketing)

Certificate in HTML, CSS, and JavaScript for Web Developers from Johns Hopkins University (USA)

Certificate in Google SEO Fundamentals from the University of California, Davis (USA)


Empanelled Training Partner

Subject Matter Expert

Digital Marketing Trainer

Digital Marketing Trainer


A Sales & Marketing and Google Certified Digital Marketing Professional and Trainer, having more than 27 years of varied Marketing Experience, exclusively in the fields of Branding, Advertising, Sales and Marketing. Has served various renowned organizations at various levels, such as Wockhardt Ltd, ICFAI University, TruWorth InfoTech, Pacific University, JK Lakshmipat University (Jaipur), Bangladesh Computer Council (Dhaka, Bangladesh), Sri Sri University, Symbiosis University and held various Leadership Positions, leading the Sales and Marketing teams of 5 to 22 members.
Has provided Sales & Marketing and Digital Marketing consultancy to various prestigious organizations such as, Ministry of ICT (Bangladesh), JK Lakshmipat University, Bangladesh Academy of Rural Development, Pacific University, Wockhardt Ltd. TruWorth Infotech Pvt. Ltd., IIS University, Bangladesh Computer Council, Idea Cellular, etc. Providing Marketing and Digital Marketing Training and Consultancy through his own consultancy “GraffitiWorld” (www.graffitiworld.in). Also, a designated consultant for Tata Consultancy Services (TCS), upGrad, and NIIT Limited.

Digital Marketing Training

GraffitiWorld offers various modules of Digital Marketing courses, which is an initiative designed to educate students and professionals in the area of Digital Marketing. Individuals who plan to make their career in sales and marketing, branding, advertising, and e-commerce are encouraged to join our Digital Marketing training programs. Skills learned in our course will help students and professionals to create and implement effective Digital Marketing strategies and will enhance their Digital Marketing skills to succeed in their professional and entrepreneurial journey

How are we different?

 

We are different?

Digital Marketing is not a theoretical subject but purely a technical subject that can be learned by getting hands-on training from an experienced trainer. But the majority of the Online and offline courses teach the theoretical part of Digital Marketing which can not help an individual to Design, Execute, Measure, and Manage the Digital Marketing Campaign by using various Digital Marketing Platforms such as Google Ads, Google Ad Manager, Google Business Manager, Facebooks Ad Manager, Google Marchent center, Google Analytics, LinkedIn Ads, Facebook Pixel, Facebook Creator Studio and many more.
Here we stand differently, as our classes are not recorded videos but are live online classes in which trainees can directly interact with the trainers to clear their doubts.

How the Digital Marketing training can help you

Learn

Learn different facets of Digital Marketing

Design

Design Digital Ads as per your Business Objectives

Execute

Execute Digital Ads on different platforms

Measure

Measure the success of your Digital Marketing efforts

Manage

Optimize your Digital Marketing strategy

What are the benefits of a career in digital marketing?

Read More

Backed up with qualifications or a degree will give you the benefit of having more knowledge in the marketing field. Employers will see that you have the passion and required knowledge to meet skills for digital marketing job roles. To understand the different aspects of digital marketing, you need to learn the areas that can affect marketing strategies; this is something most courses teach. Understanding key elements and various jargons will also give you an advantage to shine in front of employers. With both qualifications and experience in marketing, you will be in demand for a rising industry and will be able to apply all aspects of marketing knowledge to produce great marketing strategies.


WHO SHOULD ATTEND?

Read More

Students
Marketing Professionals
Sales Professionals
Business Owners
Entrepreneurs
Digital Marketing Professionals

ONLINE DIGITAL MARKETING TRAINING MODULES


Course Name

Social Media
Marketing


Course Code

SMMG 1001


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What We Cover in this Course

⦿ How to design Social Media Business Page.

 

⦿ How to use Facebook Ad and Business Manager to design Simple and Complex Ad Campaigns.

 

⦿ How to use Facebook Creator Studio.

 

⦿ Understand various Ad formats on Facebook platform.

 

⦿ How to Design Awareness, Traffic, Engagement, Leads, App Promotion, and Sales Ads campaigns by using various Social Media platforms such as Facebook, Instagram, Twitter, and Linkedin.

 

⦿ How to design Remarketing and Dynamic Ads on Social Media Platforms.

 

⦿ How to design ad campaigns for Multiple Store Locations.

 

⦿ How to design Catalog Sales on Facebook.

 

And many more...................


Online Practical Assignments You Do

⦿ Social Media Marketing: Practical Assignment No. 1:

 

Objective: To understand the Facebook Catalog Sales ad campaign.
Trainees are expected to create an online catalog that must have to include the details of more than 20 products from the website assigned to them and then they are expected to create two ads for "Two Different Product Sets". These ads must automatically show items from the catalog based on the target audience selected by the students. They are also expected to link the store location with their ads.

 

⦿ Social Media Marketing: Practical Assignment No. 2:

 

Objective: Creating Facebook campaign for Store visits.
Trainees are expected to create two ads for "Two Location Sets" by keeping the store visits objective in the mind, which would let the customers see dynamic local ads for multiple store locations so that store visits and in-store sales can be driven.

 

⦿ Social Media Marketing: Practical Assignment No. 3:

 

Objective:Creation of Twitter Ad campaign for brand awareness.

 

⦿ Social Media Marketing: Practical Assignment No. 4:

 

Objective:Creation of LinkedIn ad campaign for lead generation.


Course Fee and Duration

Duration: 9 Hours (1.5 Hours X 6 Days)
Course Fee: 999 INR / Students


Course Name

Search Engine
Marketing


Course Code

SEMG 1002


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What We Cover in this Course

⦿ Understanding the fundamentals of Search Engine Marketing (PPC or SEM) and digital display advertising.

 

⦿ Understand Keywords Types and Google Bidding Process.

 

⦿ Creating Search or Text Ads (Google Ads)

 

⦿ Creating Display Ads Campaign (Google Ads)

 

⦿ Creating YouTube Marketing Campaign (Google Ads)

 

⦿ Creating Shopping Ads Campaign (Google Ads)

 

⦿ Creating Remarketing Ads Campaign (Google Ads)

 

⦿ Creating Mobile Advertising Campaign (Google Ads)

 

⦿ Understand Search Engine Optimization (SEO)

 

And many more...................


Online Practical Assignments You Do

⦿ Search Engine Marketing: Practical Assignment No. 1:

 

Objective:To understand the use of Google Ads (Google AdWords) platform.
Trainees will create Text (Search), Display and Video Campaign Campaigns for Three Different Categories of the Product taken from the company’s website assigned to them. They are expected to create Two Ad Groups under each Campaign and Two Ads under each Ad Group. Each Ad Group should have at least 20 keywords (Whenever the keywords are required).
Every participant will be asked to share his / her Google Ads credentials to see the structure of the campaigns and to ascertain the level of conceptual clarity.


Course Fee and Duration

Duration: 9 Hours (1.5 Hours X 6 Days)
Course Fee: 999 INR / Students


Course Name

Google (Web)
Analytics


Course Code

GAG 1003


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What We Cover in this Course

⦿ Understand the Fundamental of Web analytics (Google Analytics)

 

⦿ Understand the terminology of web analytics.

 

⦿ Understand the structure of web analytics.

 

⦿ Understand how to link website with Google Analytics

 

⦿ Understand link building to capture the campaign data.

 

⦿ Understand Metrics and Dimensions in Google Analytics.

 

⦿ Understand Collection, Configurations and Reporting of web data.

 

And many more...................


Online Practical Assignments You Do

⦿ Google Analytics: Practical Assignment No. 1:

 

Objective: Understand how to use web analytics tools in order to measure, collect, analyze and report the web and digital marketing campaign data.
Trainees will be asked to create two Dummy Blogs under their Blogger Account by using your Gmail credentials. They will be supposed to Link both the Blogs to “Google Analytics” as two different “Properties” then they will be expected to create Two “Views” of Each "Property" with each “View” having Two “Filters” and one “Goal”.

 

⦿ Google Analytics: Practical Assignment No. 2:

 

Objective: Understand how to use web analytics tools in order to measure, collect, analyze and report the web and digital marketing campaign data.
Trainees will be asked to Link their “Google Analytics Account” with “Google Ads Account” and then will be asked to Create “Two "Remarketing Audience” in “Google Analytics”


Course Fee and Duration

Duration: 9 Hours (1.5 Hours X 6 Days)
Course Fee: 999 INR / Students

Course Name


Search Engine
Optimization


Course Code

SEOG 1004


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What We Cover in this Course

⦿ How to increase the online visibility of your Brand and Website

 

⦿ How to get more clicks on your Digital Assets by increasing their visibility on various Search Engine Platforms. 

 

⦿ How to use Google Keyword Planner.

 

⦿ How to create Keyword-rich Content for your Website to increase the visibility of your Brand. 

 

⦿ How to use MOZ / Screaming Frog SEO Tools to do the Site Audit.

 

⦿ How to use XML Site Map for SEO purposes. 

 

⦿ How to use Google Search Console Tools.

 

⦿ How to improve the Meta Data of your Website.

 

And many more...................


Online Practical Assignments You Do

⦿ Search Engine Optimization: Practical Assignment No. 1:

 

Objective: How to use Keyword Planner Tool to develop SEO Friendly Content.
Trainees will be asked to find a website from any industry they like. Then they will be asked to perform in-depth keyword research for that website and make best guesses based on the content within the website.

 

⦿ Search Engine Optimization: Practical Assignment No. 2:

 

Objective: How to improve the SEO Friendly Meta Data of the Website.
By using Web Spiders Tools, the trainees will be asked to do an In-depth Audit of the Website assigned to them and then they will be asked to improve the Meta data of the Website so that the Ranking of the Website Can be Improved.


Course Fee and Duration

Duration: 9 Hours (1.5 Hours X 6 Days)
Course Fee: 999 INR / Students

Course Name


E-Mail
Marketing


Course Code

EMG 1005


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What We Cover in this Course

⦿ Understand how to configure and use an email client (Outlook) that lets the user save, send, receive and manage email messages.

 

⦿ Understand how to Implement a high-quality digital mailer & e-mail marketing campaign with an appropriate blend of text messages & graphics at a very low marketing cost.

 

⦿ How to send Beautiful HTML Digital emailers without using Commercial Bulk HTML E-Mail software.

 

⦿ Ethichis and do's and don't of a good HTML email campaign.

 

⦿ Understand how to edit and modify the HTML codes of a Digital emailer in order to customize it. 

 

⦿ How to use Campaign URL Builder to collect user behavior data to optimize the emailer campaign.

 

⦿ How to collect the Matrix of emailer campaigns by using Web Analytics Tools. 

 

⦿ How to use commercial HTML marketing automation platforms and Email Marketing Services.

 

And many more...................


Online Practical Assignments You Do

⦿ E-Mail Marketing: Practical Assignment No. 1:

 

Objective: To understand how to make cost-effective Digital HTML Mailers.
With the help of available tools, trainees will be asked to create a digital mailer with some embedded hyperlinks, which will enable visitors to land on the targeted websites and they will be asked to develop links to collect the data of the visitors so that the effectiveness of the mailing activity can be measured.

 

⦿ E-Mail Marketing: Practical Assignment No. 2:

 

Objective: Understand HTML Codes of HTML E-Mailers and modify them to customize them as per the Business Objectives.
Trainees will be asked to read and understand the HTML codes of a Digital E-Mailer and modify them as per the instructions.


Course Fee and Duration

Duration: 9 Hours (1.5 Hours X 6 Days)
Course Fee: 999 INR / Students


Course Name

Blogging and Fundamental Web Development


Course Code

BFWDG 1006


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What We Cover in this Course

⦿ Understand the fundamentals of Web Development, such as Web Hosting, Domain Registration, Corporate E-Mail Configuration, and Updating the Website.

 

⦿ Overview of HTML Codes and how one can modify them to Customize a Website or a Blog.

 

⦿ Understand the structure of a website, such as a header, footer, and body of the website. 

 

⦿ How to write Keyword Rich content for a blog to increase its visibility on the internet. 

 

⦿ How to Monetize your Blog.

 

⦿ Understand the fundamental of Google AdSense. 

 

⦿ Understand the significance of Affiliate Marketing and Blogging. 

 

And many more...................


Online Practical Assignments You Do

⦿ Blogging and Fundamental of Web Development: Practical Assignment No. 1:

 

Objective: Objective: Understand Content Marketing and the creation of blogs.
Trainees will be asked to create a blog on the Google Blogger platform and will learn how to link it with Google AdSense and Google Analytics.

 

⦿ Blogging and Fundamental of Web Development: Practical Assignment No. 2:

 

Objective: How to use the WordPress Platform to develop and Manage Websites.
Trainees will be asked to create a WordPress website and will be asked to explore the WordPress dashboard to understand to use it and customize any WordPress Website.


Course Fee and Duration

Duration: 9 Hours (1.5 Hours X 6 Days)
Course Fee: 999 INR / Students


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PERFORMA OF CERTIFICATE OF ABOVE SHOWN MODULES.




Performa of Certificate of ADVANCED CERTIFICATION IN DIGITAL MARKETING.


Please Note: After completing all six above-shown modules, trainees will get an Advanced Certificate in Digital Marketing.

frequently asked questions


WHO SHOULD ATTEND?

Answer

Students
Marketing Professionals
Sales Professionals
Business Owners
Entrepreneurs
Digital Marketing Professionals


Will the lectures be online or topics will be taught through recorded classes which most trainers do in online courses?

Answer

We don't use recorded videos, our classes are live online classes in which trainees can directly interact with the trainers to clear their doubts.


Will I get the certificate after completion of any one of the above course modules?

Answer

Yes, you will get a completion certificate after completing any of the above-shown course modules. Course completion certificate will be given by our parent company 79PM Lozicx Private Limited (CIN U72900OR2022PTC041459).

 

Sample Certificate


Will I be able to interact with the trainer after the designated classroom hours for getting assistance to do my practical assignment?

Answer

Yes, you will be provided the WhatsApp or mobile number to contact the trainer in a specific time slot to get assistance to do your practical assignments.


What will be the duration of the course and the timing?

Answer

The duration of the course and timings are mentioned in each module shown above. In the majority of the courses, we keep evening classes between 6. 30 PM to 8.30 PM


During the course, may I get an internship opportunity to design and execute Digital Marketing campaigns for real clients?

Answer

Yes, since our parent company 79PM Lozicx Private Limited, works for various clients and hence there are very high chances for eligible trainees to work as an intern for our clients. During the internship, you can use your knowledge and skill to design and execute Digital Marketing campaigns for our own clients.


If I miss the class, how will I be able to cover the missed content?

Answer

Although we strongly recommend all the trainees to attend all the live classes so that they can directly interact with the trainer.
In case anybody misses the class then he or she will be able to access the video recording of each class, which will be available for all the students during the course.


Will my payment for the course be secured?

Answer

Yes, we receive the payment through secured money getaways. You will receive a confirmation mail after successful payment of any one of the above mentioned courses. You can any time contact us for any queries related to your registration and payment made to us.

CLASSROOM CORPORATE DIGITAL MARKETING TRAINING MODULES


basic module

know more

Duration: 30 Hours (5 Hours X 6 Days)
Batch Size: 25 to 50 Students
Course Fee: 60,000 INR / Batch 

Fundamentals of Digital Marketing

Principles of Marketing Communication. Fundamental of Digital Marketing. Digital Marketing Tools and Technique.


Social Media Marketing (SMM)

Learn how to build the brand, generate leads & aggregate audience on Social Media platforms such as Facebook, LinkedIn, and Twitter


Search Engine Marketing (SEM)

Learn how to effectively run ads on Search Engines.


Display Marketing

Learn how to effectively run Display Advertisements on various Digital Platforms.


Web Analytics

Learn how to make business decisions from the metrics available in Digital Media.


Search Engine Optimization (SEO)

Learn how to get your website listed among the top search engine results


competent module

know more

Duration: 50 Hours (5 Hours X 10 days)
Batch Size: 25 to 50 Students
Total Course Fee: 100,000 INR / Batch

Fundamentals of Digital Marketing

Principles of Marketing Communication. Fundamental of Digital Marketing. Digital Marketing Tools and Technique.


Social Media Marketing (SMM)

Learn how to build the brand, generate leads & aggregate audience on Social Media platforms such as Facebook, LinkedIn, and Twitter


Search Engine Marketing (SEM)

Learn how to effectively run ads on Search Engines.


Display Marketing

Learn how to effectively run Display Advertisements on various Digital Platforms.


Web Analytics

Learn how to make business decisions from the metrics available in Digital Media.


Search Engine Optimization (SEO)

Learn how to get your website listed among the top search engine results


YouTube Marketing


Email Marketing

Learn how to effectively build your users lists, deliver emails & generate relevant clicks


Inbound Marketing

Learn how to attract & convert customers by earning their trust through various techniques such as content marketing.


proficient module

know more

Duration: 75 Hours (5 Hours X 15 Days)
Batch Size: 25 to 50 Students
Course Fee: 130,000 INR / Batch

Fundamentals of Digital Marketing

Principles of Marketing Communication. Fundamental of Digital Marketing. Digital Marketing Tools and Technique.


Social Media Marketing (SMM)

Learn how to build the brand, generate leads & aggregate audience on Social Media platforms such as Facebook, LinkedIn, and Twitter


Search Engine Marketing (SEM)

Learn how to effectively run ads on Search Engines.


Display Marketing

Learn how to effectively run Display Advertisements on various Digital Platforms.


Web Analytics

Learn how to make business decisions from the metrics available in Digital Media.


Search Engine Optimization (SEO)

Learn how to get your website listed among the top search engine results


YouTube Marketing


Email Marketing

Learn how to effectively build your users lists, deliver emails & generate relevant clicks


Inbound Marketing

Learn how to attract & convert customers by earning their trust through various techniques such as content marketing.


Fundamentals of Web Development

Learn how to create a website on WordPress. Learn how to create an Ecommerce Website on Shopify, Web Development basics, and Blogging.


Mobile Marketing


Fundamentals of Graphic Design

Contact Us on 9414057555 for Cooperate Digital Marketing Training Programmes

As long as we deal with customers, there will always be a need for sales and Marketing Professionals and so will the need for Sales and Marketing Training. Market Research says that a trained marketing professional will be more effective than an untrained individual, in fact, the Sales and Marketing Team of any company can make all the difference between a company’s success or failure. We at GraffitiWorld impart training in the field of Sales and Marketing to skill up novices to convert them into well-trained Sales and Marketing Professionals. In our training programs we, we impart training on Digital Marketing, Integrated Marketing Communication, Product and Brand Management, Sales and Distribution Management, Market Research, etc. We have an array of Marketing Experts from different fields and industrial sectors which help people to develop an approach that can help them to become successful Marketing Professionals.

Sales & Marketing Training

Marketing and Sales Strategies can only be effective; if it is implemented by Trained Marketing Professionals. That’s why Sales and Marketing training has become an important and integral part of any organization and management educational institution. We at GraffitiWorld offer training, which allows employees to acquire new skills, sharpen existing ones, perform better, increase productivity, and be better leaders.,

Areas of Training

We at GarffitiWord offer Customized and Standard Training Programs, covering specific marketing and sales topics. Marketing topics include fundamentals to advance marketing areas such as Business Marketing, Consumer Marketing, etc. We also offer advanced courses such as Service Marketing, Product and Brand Management, Sales and Distribution, Advertising Management, Marketing Communication, etc.?

Our Methodology

Assessing the Need

 

Develop Training Modules

 

Facilitate the Training Program

 

Appraise the Outcome

 

Our approach to impart training is to understand the need first and after assessing the need, we design and develop training modules and facilitated, or co-facilitate the program. Lastly, we appraise the outcome of training to ensure continuous effective knowledge and skill transfer.

Copyright 2023 | 79PM Lozicx Private Limited (GraffitiWorld is a Trademark of 79PM Lozicx Private Limited)